Reflections on changing the world in 2.0 days #emc2010

Summer conjures up many ‘s’ words; sun, sexy surfers, swimming and summer school.

Being the consummate dork that I am, I find all of the above as equally exciting, especially when the summer school is about the limitless bounds of 2.0 to create social and environmental change.

To seem like a total smarty pants, none of the information presented was new to me, but then again how can it be? With over a third of Australia’s population on Facebook, established about 5 years ago with about 400 million users globally, social networking sites like FB are no great secret.  But it was the framework of how to engage with communities to start a dialogue and flipping the funnel which got me thinking about our online/offline selves and drivers of behaviour. No matter how carefully crafted your integrated marketing strategy may be it is so hard to get people to care and act.

Even if people are engaged with a subject matter which is often the hardest step, we are so saturated in information and misinformation. For example my friend who is an environmental education officer and I had a conversation about climate change and both of us realised very early on in the piece that the issue is almost too big for us the fathom, so what about the people who don’t care at all? How is change ever going to occur?

I like the idea of leveraging cognitive surplus; the web has created a platform for creative debate but also of videos of goats falling over – both are of equal importance. Never underestimate the power of fun

 – Also, per previous post, I found the men!  Men it seems if they forgo the wealth of the private sector like to loiter in the halls of power and politics. Journalists, campaign managers, freelance consultants; these men are working towards a social good yet some have the air of a Prius driver about them and wear expensive shoes.

For blogs that are more informative than mine:
http://nonprofitorgs.wordpress.com/ – Very useful blog if you want tips to make the most of the latest tools and to optimise your online presence. Especially written for not-for-profits but good for any group.
http://gillin.com/ – Paul Gillin, author, blogger and pioneer writer in the field. Definitely worth subscribing to.

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