I heart thee Tweets

My big boss is not on Twitter, in their own words they ‘don’t get it’.

The rather disturbing implications of that statement for my career as the social media person aside, they are not the only one. I’ve heard it all from ‘I don’t get it’ to ‘it’s stupid’ and ‘what of value can be said in 140 characters or less?’ (they obviously don’t follow the Oscar Wilde of our times, the delectable and verbose champion of prose Stephen Fry).

But not everyone is such a social media scaredy cat, according to recent stats from Nielsen, sites like Facebook and Twitter now account for 22.7% of time spent on the web*

For tweet virgins here are my thoughts on the Twits:

Why do you want to play in this space in the first place? Is it for business or pleasure? If it’s for work is it the most suitable space for your brand, how will it increase traffic to your existing website? Too often people cry out for a social media strategy before they have the basics of the marketing mix sorted (remember you 4 Ps, or 7 or 8 or whatever it’s up to these days).

Don’t forget your phrasebook. You should always master ‘please’, ‘thank you’ and ‘where is the toilet?’ whenever you enter a foreign land: the same applies to Twitter. Basic Twitter commands are:

1) Reply: by adding @username + your message you will answer any of the tweets (Twitter messages) one of your friends was recently posting. Remember this is for the whole wide webby world to see, so play nice.

2) Direct Message (DM): by adding D+username+message you will be sending direct messages (private ‘for your eyes only 007’ posts) to any of the users who follow your account, and no one else other than the recipient will see the message.

3) Re-tweet: by adding RT+username+message you will be sending a message which indicates that part of your tweet includes something you’re re-posting from another person’s tweet. With the 140 characters limitation, if you want to be RTed with your wonderful wordsmithery and have a bit of ownership of said fantasmagorical quote keep your username short and your quotes around 120 characters.

Birds of a feather tweet together: Just like high school, the cool kids hang out with other cool kids, nerds with other nerds etc etc. Find your clan and tap into their networks by following their ‘lists’. Instant posse.

I can understand why it’s a little daunting at first, but dive right in, follow me, the water is fine.

*these are Yankie Doodle stats, but Aussies are same same.

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Pretty in garish pink

There are a lot of ‘Year of’ things around, for example 2011 is the ancient Chinese year of the Rabbit and the UN’s International Year of Forests. But did you know that Pantone, the gatekeepers of colour purity, have announced (drum roll please) that Honeysuckle is the official colour of 2011!?

Honeysuckle
“Honeysuckle derives its positive qualities from a powerful bond to its mother color red, the most physical, viscerally alive hue in the spectrum.”
Holy crap that’s deep man

Which is perhaps the most preposterous yet fabulous thing I have ever heard.

In addition to paint, the perky/pukie shade has already been rolled out into Visa cards and wedding dresses.

Pantone believes Honeysuckle “elevates our psyche beyond escape, instilling the confidence, courage and spirit to meet the exhaustive challenges that have become part of everyday life.” Which is a tall order for a  spectrum of light hitting your eyes.

How does one obtain these dizzying heights of euphoria? Do you smear it on like war paint across you cheeks, wear it in some sort of protective undergarment, put a lock of Honeysuckle fur under your pillow as you dream sweet, sweet Honeysuckle dreams? Something that powerful surely needs to be free-based, how is PANTONE® 18-2120 even legal?

For those curious souls out there who felt a little blue last year, blame it on the 2010 colour of the year Turquoise (PANTONE® 15-5519), which was meant to heal in stressful times (well it didn’t friggin work for me).

How will you Honeysuckle your 2011? I’m thinking 80s prom style froufrou dress, with extra taffeta.

Twenty Jen: the year that was

In Frankie this month there was an interesting slice of life from a variety of creative Frankie-types (you know, people who like owls and craft), who wrote a list of twenty things from the past year. Pick up a pen and notepad and do it, let the word processor between your ears torrent a stream of consciousness and see what’s flappin about.

So with your permission I will self indulge and divulge the year that was 2010:

1. Jono and Aya’s traditional Shinto wedding in Japan, complete with dancing girls, Aya’s beautiful family, an earthquake, fugu and drunken karaoke.

2. She Bangs She Bangs fringe cut.

3. Moved back to Sydney much to everyone’s surprise, including my own.

4. Finally cast off my academic albatross and much like the fable felt a slight loss at the end but didn’t become an opium fiend.

5. Visited the parental’s home in Tautavel (remember that episode of Ab Fab when they are in France? Yep, it’s like that).

6. Sprung back from disastrous and hilarious bad boy times (remember Joel the skirt boy?)

7. Mastered the art of smutney.

8. Learnt to let go of unhealthy friendships and revelled in making new ones.

9. Countless wine times at the Warren and phos at Pho Sure.

10. My house husband claiming we have “the happiest worms in Enmore” (Yes, of course we do dear).

11. Have an amazing blue bike and flying V uke (courtesy of my lovely house husband).

12. Been humble in defeat.

13. Total music sublimation.

14. Happy, healthy family.

15. Was the spunkiest palaeontologist the world has ever seen, or at least the Townie has ever seen at 3am.

16. Unabated impulsive behaviour.

17. Been confused.

18. Rediscovered my inner hornbag hausfrau and love of craft.

19. Last day of Rainbow in a spoonbill soup of delight.

20. If all else fails, love, love and love x

You’ve read it, you can’t unread it but I heartily suggest that you do this little self exploration exercise.